Helpful Content Update: Google E-E-A-T Guidlines - Featured Image

Helpful Content Update: Google E-E-A-T Guidlines

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AcuteSEO | May 8, 2024

Understanding E-E-A-T Principles: A Comprehensive Guide to Building Trust and Authority

To make the internet a better place to find information, Google continues to refine its search algorithms to deliver quality and relevant content to users. They have done this by implementing the “Helpful Content Update”. Central to this process are the E-E-A-T principles: Experience, Expertise, Authoritativeness, and Trustworthiness. Understanding and applying these principles will help your website build credibility and improve search rankings. At Acute SEO, we present a comprehensive guide to mastering E-E-A-T, ensuring your On-page SEO content aligns with Google’s expectations and remains a valuable resource for your audience.

What is Considered Helpful Content?

According to Google’s Helpful Content update, helpful content is information that genuinely benefits the reader by addressing their needs, questions, or concerns. It goes beyond mere promotion or sales pitches and aims to educate, inform, or entertain the audience. Helpful content provides valuable insights, solves problems, or offers solutions relevant to the user’s search intent. It prioritizes quality, relevance, and usefulness to enhance the user experience and build trust with the audience.

Gone are the days when Google rewarded website content crafted solely to manipulate search engines for higher rankings. Google has since updated its algorithms to assess whether content adds value by genuinely aiding the reader.

While this may seem common sense, much content is still produced purely to advertise services or products without offering substantial information to the audience. It’s not that Google prohibits such content, but if a website predominantly features content geared toward selling rather than informing, it won’t receive favorable treatment from Google. An example of this is having questions and answers to Frequently Asked Questions, Blogs that address different topics related to the services or products offered, and explainer videos featured on the website.

What is E-E-A-T?

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Initially introduced in Google’s Search Quality Evaluator Guidelines, these factors help determine how credible and valuable a website is:

  1. Experience: The content creator’s personal experience with the subject matter.
  2. Expertise: The creator’s depth of knowledge or skills in a particular field.
  3. Authoritativeness: The reputation of the creator or the website within its niche.
  4. Trustworthiness: The website’s ability to provide accurate and reliable information.

Why is E-E-A-T Important?

In recent core updates, Google has reinforced its focus on filtering out low-quality content and prioritizing authoritative, high-value information. If your website adheres to the E-E-A-T principles, it signals to Google that you provide credible and useful content, ultimately improving your chances of ranking well in search results.

The Role of Helpful Content in E-E-A-T

Helpful content is the cornerstone of the E-E-A-T framework. It ensures that the information provided meets the technical criteria of expertise and authority but also delivers real value to users. Here’s why helpful content is crucial:

  • User Satisfaction: Content that effectively addresses user queries and needs leads to higher satisfaction rates, which in turn signals to search engines that your site is a valuable resource.
  • Engagement Metrics: Helpful content tends to keep users engaged longer, reducing bounce rates and increasing time on site—key metrics that influence search rankings.
  • Shareability: Valuable content is more likely to be shared across social platforms and linked by other sites, increasing your site’s visibility and authoritativeness.

How to Improve E-E-A-T on Your Website

  1. Demonstrate Experience: Share firsthand knowledge and personal experiences to build rapport with your audience. If you’re a product reviewer, discuss the features you’ve tested. For educational content, explain concepts using relatable examples.
  2. Build Expertise: Provide accurate, well-researched, and in-depth information. Cite credible sources and scientific studies where applicable. Highlight author credentials, academic achievements, and professional expertise to establish subject-matter authority.
  3. Showcase Authoritativeness: Leverage the reputation of established contributors by featuring guest posts, collaborations, or interviews with industry experts. Additionally, earn backlinks from reputable websites and promote your content through social media to build credibility.
  4. Increase Trustworthiness:
    • Transparent Author Info: Provide comprehensive author bios and contact information, ensuring your content appears genuine and accountable.
    • Clear Policies: Include transparent policies on data privacy, editorial guidelines, and advertising to build user confidence.
    • Consistent Updates: Regularly update your content to reflect the latest information, reinforcing your commitment to accuracy.

Additional Tips

  • Content Quality: Avoid low-quality or thin content. Focus on producing comprehensive articles that address user needs.
  • User Experience: Optimize website navigation, page speed, and mobile responsiveness for a seamless browsing experience.
  • Reviews and Ratings: Encourage and showcase positive reviews and ratings, especially for product or service pages.

Here is a Video about Helpful Content Strategies


By aligning your content strategy with the E-E-A-T principles, your website can establish a robust reputation in its field. Implementing these tips will not only enhance your credibility with Google but will also resonate positively with your audience, ensuring a satisfying user experience that fosters trust and authority.

About Acute SEO At Acute SEO, we specialize in guiding businesses through the complexities of search engine optimization. Our expert team can help you develop a winning content strategy that aligns with E-E-A-T principles, ensuring your brand stays competitive in an ever-changing digital landscape. Reach out to us today for a consultation!

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