What is Search Engine Optimization?
SEO stands for Search Engine Optimization and is the process of getting a business’ website to effectively rank on the first page of search engines like Google, Bing, and Yahoo. There are several components that determine the successful placement of a website on the first page of Google. Depending on whether your target customer is local or nationwide, will determine the best strategy of optimization implementation. However, the following factors apply to both: On-page website optimization (relevant keywords, titles, and internal linking), Off-page optimization (backlinks, contextual anchor text, business citations), and Social Signals (creating social media buzz).
Search engine optimization is the process of optimizing a website to get high rankings in the search engine result places for targeted keywords. Over the years, SEO has become a complex process as major search engines such as Google, Bing and Yahoo have made hundreds of changes in their algorithms.
Google makes over 500 changes to its algorithms each year in addition to the major algorithmic updates which means the factors that account for ranking in the search engines always keep changing.
There are a number of factors that play a role in the search engine rankings. Here are some of the most important aspects:
This category of factors refer to the various elements on the webpage including inclusion of keywords in the content up to a certain density, title tags, meta tags, image optimization and various other factors.
This category mainly deals with obtaining back links from other authoritative domains in similar category. Also, can includes setting up Social Profiles, and Online Directories.
This category refers to making sure that all the pages are indexed in the search engines and there is no duplicate content. This category also deals with webpage speed optimization as well as making sure the website is always accessible and there are no vulnerabilities.
This aspect deals with ensuring your website ranks high in the search engine result pages on mobile devices. Many research studies have confirmed that more people search online on their mobiles as compared to desktop computers and rankings on mobiles have become extremely important for local businesses.
Keep in mind that mobile search also results in store visits. Even if you do not sell anything on your website, you can get highly targeted customers through high rankings in search engine result pages for keywords related to your business.