What is SEO & How it Works

Understanding what SEO and how it works can help you make the decision on why you should implement its benefits for your business in Reno, NV

SEO is an acronym for Search Engine Optimization and is the process of optimizing a website to get first page and top rankings in the search engine result pages for targeted keywords on the first page of search engines like Google, Bing, and Yahoo.

Targeted keywords are simply the words that someone might enter into a search engine when they are looking for a local business. For example, one might enter “SEO services in Reno” or “Reno SEO Company” when looking to hire an SEO Company. That would be our target keywords on our Acute SEO website.

The benefit of Reno Search Engine Optimization

The benefit of having search engine optimization is that your website will be found in the first positions on search engine result pages.

Why does this matter? Fact is that most people search on Google, Bing, and other search engines for local businesses in their area. Most importantly, they typically choose to be the customer of the business whose website shows up on the first page.

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SEO Components for Getting Ranking Results

There are several components and factors that determine the successful placement of a website on the first page of Google. To determine the best strategy for search engine optimization implementation depends on whether your focus is local or nationwide.

However, the following factors will always apply On-page website optimization (relevant keywords, titles, and internal linking), Off-page optimization (backlinks, contextual anchor text, business citations), and Social Signals (creating social media buzz).

What is On-Page SEO?

On-Page SEO refers to the various elements on the webpage including the inclusion of keywords in the content up to a certain density, title tags, meta tags, image optimization, outbound links, internal links, and various other factors.

What is Off-Page SEO?

Off-Page SEO mainly deals with obtaining backlinks from other authoritative domains in a similar category. Also, they can include setting up Blogs, Social Profiles, and Online Citations and Directories.

What is Technical SEO?

Technical SEO refers to making sure that all the pages are indexed in the search engines properly by submitting sitemaps. This also deals with webpage speed optimization as well as making sure the website is always accessible and there are no vulnerabilities.

What is Mobile SEO?

Mobile SEO ensures that your website ranks high in the search engine result pages on mobile devices. This can include making sure that websites are mobile-friendly or mobile responsive. Many research studies have confirmed that more people search online on their mobile devices than even desktop computers. So ranking a website to address Google’s more recent mobile search engine has become extremely important for local businesses.

Over the years, SEO has become a complex process as major search engines such as Google, Bing and Yahoo have made hundreds of changes in their algorithms. Google makes over 500 changes to its algorithms each year in addition to the major algorithmic updates which means the factors that account for ranking in the search engines always keep changing.

Schedule a FREE No Obligation 30-minute “Customized Online Marketing Strategy Consultation” (Valued at $1,500)

You will have a 1on1 marketing strategy session with Derrick Tulali, the owner and search engine marketing strategist at Acute SEO. He will discuss what you MUST know to research, create and implement a winning customized online marketing strategy to get results. We understand that every business is different, which is why we do not offer cookie-cutter strategies. When you implement one or more of the strategies discussed, we are certain you will see why we value this consultation at $1500. So, be prepared to take notes.


  • Website & SEO Audit DETAILING what needs to be done to get your business found on Google
  • Evaluate your website from not just a traffic perspective but also a CONVERSION aspect including CTAs (Call to Actions)
  • Check website Mobile Friendliness and/or Mobile Responsiveness for BETTER USER EXPERIENCE
  • Spy in on your top competitors to see what they are doing to WIN online
  • Actionable marketing strategies that you can implement NOW to start getting new customers online
  • How you can LEVERAGE acquiring more online reviews to build credibility that turns potential customers into buyers
  • Check the ACCURACY of your business’ Name, Address, and Phone number across 60+ Online Directories
  • Lastly, even if you decide not to partner with us, we will provide the next steps you’ll need to take for getting MASSIVE RESULTS Online

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