Having inaccurate business information listed online is a sure way to create a poor customer experience, resulting in lost business and revenue. It can also have ill effects on search engine rankings. This is because search engines, like Google, only want to provide searchers with the best search results. Rendering a search result of a business with an inaccurate NAP (Name, Address, Phone Number) reflects badly on them.
With that being said, having listings in online business directories is NOT considered SEO (Search Engine Optimization), even though it does play a key role in its implementation. Search Engines like Google, Bing, and Yahoo consider online business directories to be great sources of information for establishing online credibility. The more accurate your business is across directory platforms, the more trust the search engines have in the validity of that business, therefore ranking higher in search results.
This is why even if your business does not do SEO or utilizing Reputation Management services, you can still take steps in establishing your online presence.
With our state-of-the-art Listing Software, we can make real-time business listing changes. These changes include Business Name, Address, Phone Number, Hours of Operation, Business Descriptions, Featured Videos & Photos, and Special Offers.