What is SEO & How it Works

SEO is an acronym for Search Engine Optimization and is the process of optimizing a website to get first page and top rankings in the search engine result pages for targeted keywords on the first page of search engines like Google, Bing, and Yahoo.

Targeted keywords are simply the words that someone might enter into a search engine when they are looking for a local business. For example, one might enter “SEO services in Reno” or “Reno SEO Company” when looking to hire an SEO Company. That would be our target keywords on our Acute SEO website

Search Engine Optimization Benefits

The benefit of having search engine optimization is that your website will be found in the first positions on search engine result pages. Why does this matter? The fact is that most people search on Google, Bing, and other search engines for local businesses in their area. Most importantly, they typically choose to be the customer of the business whose website shows up on the first page.

Most Important SEO Factors

Over the years, SEO has become a complex process as major search engines such as Google, Bing and Yahoo have made hundreds of changes in their algorithms. Google makes over 500 changes to its algorithms each year in addition to the major algorithmic update.

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In this video:

1️⃣ Derrick Tulali (Acute SEO) introduction: 1:44

2️⃣ What is SEO vs. “interruption marketing” in 2019?: 3:19

3️⃣ Top SEO ranking factors in 2019: 5:30

4️⃣ Why mobile optimization is important: 5:55

5️⃣ Calls to action (CTAs) on your website: 6:40

6️⃣ One DIY tip a local business could do to boost their SEO?: 11:56

✅ Recap: 14:40

SEO Basics

What is On-Page SEO

On-Page SEO refers to the various elements on the webpage including the inclusion of keywords in the content up to a certain density, title tags, meta tags, image optimization, outbound links, internal links, and various other factors.

What is Off-Page SEO?

Off-Page SEO mainly deals with obtaining backlinks from other authoritative domains in a similar category. Also, they can include setting up Blogs, Social Profiles, and Online Citations and Directories.

What is Technical SEO?

Technical SEO refers to making sure that all the pages are indexed in the search engines properly by submitting sitemaps. This also deals with webpage speed optimization as well as making sure the website is always accessible and there are no vulnerabilities.

What is Mobile SEO?

Mobile SEO ensures that your website ranks high in the search engine result pages on mobile devices. This can include making sure that websites are mobile-friendly or mobile responsive. Many research studies have confirmed that more people search online on their mobile devices than even desktop computers. So ranking a website to address Google’s more recent mobile search engine has become extremely important for local businesses.

SEO Strategy

There are several factors and components that determine the successful placement of a website on the first page of Google. To determine the best strategy for search engine optimization implementation depends on whether your focus is local or nationwide.

However, the following factors will always apply On-page website optimization (relevant keywords, titles, and internal linking), Off-page optimization (backlinks, contextual anchor text, business citations), and Social Signals (creating social media buzz).