Learn Why SEO is Imperative For Law Firm Marketing
In this digital age, the legal market has become more competitive than ever. Every Law Firm has a website, but you might build a strong and professional website only to get little traffic to it. You may also find that your website is not attracting the new clients you were expecting.
This is often due to a lack of SEO integrated into the framework of your website. The importance of SEO cannot be overlooked and you need to make use of it. If you do not, there are a multitude of things that can happen which you will want to avoid.
FACT: Poor SEO = Poor Rankings
The primary reason why you need to take the time to set up an Law Firm SEO strategy is the fact that SEO directly affects your placing in the search engine results. If you are ranked poorly, potential clients are never going to see your website when they search for law firms. Good SEO can get you closer to the first page or on it which is important because 75% of people will never move past the first page of search results.
When your website is designed, you need to have SEO in mind. This will ensure all the hard work into making the website information and easily navigated will not go to waste. When you have SEO in the framework, you will also outrank your competition. It is possible for your website to rank better than your largest competitor’s.
When creating your SEO strategy, it is more than getting the right keywords and hacking your way to the top stop. There are other factors such as web design and loading speed that also affect your ranking. Modern web users have shorter attention spans and will not wait around for your website to load. A potential client will also think less of your law firm if your website is riddled with broken links, pop-ups, and unprofessional graphics.
A poorly designed website will not only make you look unprofessional, it will negatively impact the dwell time. This means that the average user will spend less time on your website increasing the bounce rate and reducing your rankings. It is important to remember that your reputation is on the line as well as the overall visibility of your website.
The Right Law Firm SEO Strategy Places You In Front Of Your Target Audience
Overall professionalism and visibility are not the only ways that your law firm will be affected by SEO. Using the right keywords and having a good link strategy will reduce the time it takes for potential clients to find your law firm. If you do not have the right SEO strategy, it could be impossible for potential clients to find you unless they know to look for your website directly.
There are approximately 1.5 billion websites online and this increases every minute. While the 1.5 billion websites are not all in the legal field, there is a good portion of them that will be. To sift through all of these websites and find what they are looking for, people use keywords to search. This is why your keywords are an essential part of your SEO strategy.
The keywords that you choose should reference the area of law that you work in. If you have a law firm which specializes in divorce law, you need to choose keywords that highlight this such as “hiring a divorce lawyer” or simply “divorce lawyer”. While these keywords are a good start, you are missing something in them and that is your location.
Location-based keywords are recommended when you have a physical presence and service a set geographical area. These keywords are the basis of local SEO and will do more than help potential clients find your business. They will ensure that people in your local area will be able to find you thereby narrowing down visitors to your ideal target audience. An example of these keywords will be “divorce attorney in Reno, NV”.
Establishing Your Authority In The Legal Industry
You have spent years earning your degree, creating your network and establishing your reputation both in and out of the courtroom. You now need to ensure that your online presence and SEO is effectively translating all of this hard work to the digital world. Legal SEO will help you place yourself as the go-to legal authority in your area for the section of the law that you specialize in.
The way you do this is by joining digital conversations. This could be through a post on your blog or a video on your YouTube channel. You could even contribute to a conversation on a third-party website as long as you are knowledgeable about the topic. It is important to remember that SEO does not end on your website. Third-party websites that your guest post on, your social media profiles and review websites will all play a role in SEO. To get your SEO right, you will need to seamlessly integrate all of your online activity.